Found by machines.
Chosen by people.
Buyers now start in AI Overviews, ChatGPT and Perplexity as often as in a search box. We make sure the machines can find you, cite you and recommend you, then make sure the people who arrive actually convert.
Search stopped being ten blue links.
An answer now appears above the results, assembled by a model that decided which sources to trust. Fewer people click. The ones who do have already been pre-sold by something you did not write.
Most agencies are still optimising for a results page that is shrinking. We work on both: the signals that get you cited by the machine, and the page that converts the person it sends.
And we publish the baseline every number moved from, because a percentage without a starting figure proves nothing.
Work that had to earn its keep.
The case studies are being written properly.
Each one will carry the client’s name, the baseline we started from, the work we actually did and the figure it moved to, with the date range attached. That needs sign off, so they go up as permissions land rather than all at once.
Three places are held below.
Different disciplines.
One direction.
AI search visibility
Being found, cited and recommended inside AI Overviews, ChatGPT and Perplexity. Entity clarity, structured data and source signals, measured against where you currently appear.
ChatGPT Ads
Paid placement inside ChatGPT itself, through OpenAI's Ads Manager. CPM and CPC buying, geo-targeting, and conversion tracking through the OpenAI pixel. New enough that almost nobody you compete with is running it yet.
Search and local
The foundations that still decide most revenue. Technical health, content built on real demand, and map pack visibility where the enquiry is won.
Paid media
Google Ads and Meta accounts structured around what converts, with the wasted spend taken out before the budget goes up.
Automation systems
The part most agencies will not touch. Lead routing, follow up and reporting wired together so enquiries are answered in minutes rather than days.
Websites that convert
Built, not assembled. Fast, accessible, and engineered so the traffic you pay for turns into enquiries.
How we think.
Four stages, in this order, every time. The order is the point.
Diagnose
Before anything is proposed we establish where you actually are. Current traffic and its quality, what each channel costs you per genuine enquiry, where leads are being lost after they arrive, and which of your competitors is winning the searches that matter. This is the baseline everything is measured against.
Prioritise
Most sites have more problems than budget. We rank the work by the size of the commercial gap it closes, not by how impressive it looks in a report. Sometimes that means fixing your follow up before touching your rankings. We will say so.
Build
The work itself. Technical fixes, pages written for a real search intent, campaigns restructured around what converts, tracking that records what actually happened. Each change is logged with the date it went live so its effect can be isolated later.
Compound
Growth that holds is built from decisions that keep paying. We keep what works, cut what does not, and report in absolute numbers against the original baseline. No percentage without the figure it came from.
Every figure carries its baseline.
We have results we are proud of. We are not putting them here until each one can be published the way we ask clients to let us publish them: the absolute figure, the period it covers, the baseline it moved from, and the client’s name against it.
A page of unattributed percentages proves nothing, and every agency has one. Until the signed versions are ready, judge us on the method above and the thinking in our writing.
Add them in the Proof section when permissions are in place.
Built, not assembled.
The site you are reading runs on a theme written for Rugmaz and nothing else. No page builder, no bought template, no twenty plugins propping it up. Self-hosted type, one stylesheet, animation that degrades to a perfectly usable page the moment a visitor asks for reduced motion.
We build client sites the same way, because speed, accessibility and search performance are not features you bolt on at the end. They are consequences of how the thing was made.
- Largest Contentful Paint
- Target ≤ 2.5s
- Interaction to Next Paint
- Target ≤ 200ms
- Cumulative Layout Shift
- Target ≤ 0.1
- Accessibility
- WCAG 2.2 AA practices
Built for ambitious businesses.
Rugmaz works with businesses in Manchester and across Greater Manchester, and with clients throughout the United Kingdom and further afield. We are a service area business rather than a drop in office, which means the money goes into the work rather than a reception desk.
Manchester matters to us commercially. It is a crowded market where the gap between the agencies who can evidence their results and the ones who cannot is unusually wide, and it is a market where local search still decides a large share of who gets the enquiry.
- Manchester
- Greater Manchester
- United Kingdom
- International, selectively
Show us
yours.
Send us the numbers you have, however messy. We will tell you where the gap is, what it is worth closing, and whether we are the right people to do it.