Design that has to work, not just look right.
Campaign design is judged differently from brand design. It has to survive being seen for a second and a half, at thumbnail size, next to something more interesting. That is a craft problem, not a taste problem.
- Brand, campaign, ad creative, assets
- The channel it runs in
- Editable source files, yours
Most ad creative is a brochure, shrunk.
The usual process is to design something that looks good at full size on a desktop, then resize it for every placement. The result is type too small to read on a phone, a message that needs three seconds of attention in a feed that gives it one, and a focal point that disappears when the platform crops it.
Meanwhile the creative is the targeting now. Platforms increasingly decide who sees an ad based on how people respond to it, so a single piece of creative gives the system almost nothing to learn from.
And creative fatigues. What worked for three weeks stops working, and the account quietly declines while everyone looks at the bidding settings.
We design in sets, for the specific placement, with refresh planned from the start rather than treated as an emergency.
And we design for the crop, not for the artboard.
Brand system first, then campaign variation.
A brand system defined once: type scale, colour, spacing, logo usage and the rules for how they combine. It means every later asset is consistent without anyone having to remember what was decided.
Then campaign work within it. Multiple concepts per campaign rather than one, built at the exact dimensions each placement needs, tested against each other with the losers cut.
Everything supplied as editable source files that belong to you, in formats your team or your next agency can actually open.
We will tell you when your brand does not need redoing. Rebrands are expensive and frequently solve a problem that was never the brand.
Often the assets need fixing, not the identity.
Deliverables.
Brand system
Type, colour, spacing, logo rules and component patterns, documented so everything made later stays consistent.
Ad creative sets
Multiple concepts per campaign, built at the real dimensions of each placement, designed to be tested against each other.
Landing page assets
Imagery, diagrams and graphics made for the page they sit on, at file sizes that do not damage load speed.
Social templates
Editable templates your team can use week to week without the output drifting away from the brand.
Refresh schedule
Planned creative rotation, because fatigue is predictable and cheaper to plan for than to react to.
Source files
Yours, editable, in standard formats, with fonts and licences documented.
How design work runs.
Brief
What the asset has to achieve, where it will appear, who will see it and what they need to do. Written, agreed, short.
System
Brand rules defined or confirmed, so there is a standard to design against.
Concepts
More than one, deliberately different from each other, so the choice is between genuine alternatives.
Production
Built at real dimensions for real placements, checked at the size people will actually see them.
Learn
Performance reviewed, winners iterated, losers cut, refresh scheduled before fatigue sets in.
Straight answers.
Can you work with our existing brand?
Yes, and usually we should. We will document the rules if they are not already written down, which is often the real gap.
How many creative variations do I need?
More than most people expect. At meaningful ad spend, sets need refreshing every few weeks. We plan the rotation at the start so it is budgeted rather than urgent.
Do we own the designs?
Yes. Editable source files, standard formats, with any font licences identified so you are not left with something you cannot legally use.
Will you use AI to generate images?
Where it genuinely helps and where the result is honest, yes. We will not pass generated imagery off as photographs of your work, your team or your premises.
Do I need a rebrand?
Probably not. Most businesses that think they need one actually need consistent assets and clear rules. We will say so rather than selling you the bigger project.
Where this connects.
Tell us what’s next.
Send over the problem and the numbers you have. We will tell you honestly whether we are the right people for it.