Client: An Apparels (ANA) · Industry: Modest womenswear, ecommerce · Services: Google Ads
The challenge
An Apparels sells abayas, hijabs, prayer wear and accessories across a large and fast-moving catalogue. Generic clothing terms pull in the wrong audience at the wrong cost; the account needed to speak the specific language modest-fashion shoppers actually search in.
The strategy
Structure campaigns by collection, abaya styles, hijab types, prayer sets, so spend follows what’s actually selling within each, with Shopping feeding the browse-to-buy journey alongside search rather than running one undifferentiated account.
The execution
We run Google Ads across their collections, built around the specific searches modest-fashion shoppers use rather than generic clothing terms. Campaigns are structured by collection so spend follows what’s actually selling, with Shopping feeding the browse-to-buy journey alongside search.
Where it stands
This is an active account, managed and optimised on an ongoing basis. The figures for this one are being finalised with the client before they go up here.
Related service: Google Ads Management