Client: Custom Kids Furniture · Industry: Children’s furniture, ecommerce · Services: Google Ads
The challenge
Custom Kids Furniture sells Montessori floor beds, kids beds, bunk beds, loft beds and storage pieces, a considered purchase where parents compare carefully before buying. Broad furniture terms bring volume but not the right audience; the account needed to be built around the specific searches parents make when they are close to a decision.
The strategy
Structure the account by product line rather than one generic catalogue feed, so budget can follow what is actually converting within each category, and pair Shopping with search so both browse-stage and buy-ready searches are covered.
The execution
We run Google Ads across their core categories, built around terms like Montessori floor bed, toddler bunk bed and low loft bed with storage, rather than broad furniture terms that bring traffic with no intent behind it. Campaigns are split by product line so budget follows what’s converting, with Shopping and search working alongside each other.
Where it stands
This is an active account, managed and optimised on an ongoing basis. The figures for this one are being finalised with the client before they go up here.
Related service: Google Ads Management